The Australian Ballet
About
A new dawn had arrived with newly appointed Artistic Director David Hallberg at The Australian Ballet.
After interviewing our key target audiences, two things were clear:
- Ballet audiences are deeply passionate about the ballet. How do we best provide them with engaging and rich content that helps them engage more deeply with The Australian Ballet?
- Ballet audiences want to be able to buy tickets and view the latest performance information such as cast sheets easily and quickly.
We created a visually-led editorial-like website with a highly flexible design system. It included an easy-to-use integrated ticketing system and cast sheets that would update both in venue and online each night that supported print-at-home functionality.
Visit website: https://australianballet.com.au/
Credits
Melbourne Design Awards - Digital - Entertainment & Leisure: Gold
Created at Evolution7
Founder & Creative Director: Mack Nevill
Project Manager/s: Agustina Gago, Andrew Keese
UX/UI Design & Research: Mel Huang, Khatia Gagnidze, Mack Nevill
Web Development: Fran Buratti, Matt Cordell, Rom Palmas, Daniel Reid
Devops: Rom Palmas
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