The Australian Ballet


A new dawn had arrived with newly appointed Artistic Director David Hallberg at The Australian Ballet.

After interviewing our key target audiences, two things were clear:

  1. Ballet audiences are deeply passionate about the ballet. How do we best provide them with engaging and rich content that helps them engage more deeply with The Australian Ballet?
  2. Ballet audiences want to be able to buy tickets and view the latest performance information such as cast sheets easily and quickly.

We created a visually-led editorial-like website with a highly flexible design system. It included an easy-to-use integrated ticketing system and cast sheets that would update both in venue and online each night that supported print-at-home functionality.

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Melbourne Design Awards - Digital - Entertainment & Leisure: Gold

Created at Evolution7

Founder & Creative Director: Mack Nevill

Project Manager/s: Agustina Gago, Andrew Keese

UX/UI Design & Research: Mel Huang, Khatia Gagnidze, Mack Nevill

Web Development: Fran Buratti, Matt Cordell, Rom Palmas, Daniel Reid

Devops: Rom Palmas


Mel Huang is a Melbourne-based designer and developer for the arts, culture and education sectors 👩‍💻 I code machines to art 💾 I commit the things I make 🤵 I sometimes LinkedIn